BBC Taproom, 636 E.Main St. will launch its first commercially-packaged lager, a modern first for a local craft brewery. Louisville Lager has been brewed to be “an everyman’s/woman’s lager for everyday drinking,” according to Phillip Dearner, BBC Beer Co. President.
Although most of the popular mass-market beers are lagers, BBC decided to brew a better one, one with the “fresh delicate flavors of a living beer.” Brewmaster Joel Halbleib said, “I was inspired to turn professional brewer when I started tasting beers that I knew I could make better versions of at home.”
The new bottled beer will be launched Wednesday, Aug. 20, 5-7 p.m. at the BBC Taproom on Main and Clay Sts.; Thursday, Aug 21, 5:30-7:30 at Mellow Mushroom St. Matthews, 3920 Shelbyville Rd., and 7:30-9:30 p.m. at Molly Malone’s St. Matthews, 3900 Shelbyville Rd.; and Friday, Aug 22 5-7 p.m. at Drakes (both the St. Matthews and the Paddock-Summit locations) and at the Highland Tap Room, 1058 Bardstown Rd, 9-closing.