Evan williams Bourbon Experience

Crowds pouring into new Evan Williams Bourbon Experience in downtown

The Evan Williams Bourbon Experience finally opened last month, and big crowds are pouring into the Museum Row attraction at 528 West Main St.

What would have seemed like a natural tourist attraction about, um, about six decades ago, is finally up and running during a U.S. bourbon boom that’s leading others (Micthter’s Distillery and Angel’s Envy) to open similar centers downtown and at distilleries across the Commonwealth. Not only is this good for the state and local tourism, it’s right since that stretch of Main was called Whiskey Row for a reason about a century ago. Lots of warehouses there holding lots of bourbon back then, but now home to restaurants and offices.

The nickel on the attraction is a reported to be between $9.5 million and $10.5 million.

Within the facility is a craft distillery, tasting rooms and lots of places replete with history about

Evan Williams. Of course, there’s a gift shop where tourists of age can buy several different brands of bourbon made by Evan Williams’ parent, Heaven Hill.

Tours take about 45 minutes to an hour and occur on the hour. (It’s recommended you sign up for your tour 45 minutes in advance.) Don’t worry about needing a D.D. if you do the tasting. You get just two half-ounce pours of bourbon—per person per day.

Want to go? It’s open Monday through Saturday, 10 a.m. to 5 p.m., and Sunday, 1-5 p.m.

Admission for those 21 and over is $12, $9 for ages 10-20, 9 and younger get in free. Haul in a group of 20 or more and the price drops to $9 for everyone.