Four Roses Bourbon gets a label makeover.

Four Roses Bourbon Gets a Yellow Label Makeover

Four Roses Distillery, established in 1888, announced the launch of a new bottle design for Four Roses Bourbon, leaving behind the yellow label and going for a silver label that is more consistent with the brand’s other signature products — Four Roses Small Batch and Four Roses Single Barrel.

Of course, the brand’s iconic rose cl4roses2uster is still prominently featured both on the label as well as embossed in the glass.
“I’ve always believed this is an exceptional Bourbon, and I am excited to offer it in a new package that better reflects the elegant, smooth and mellow character of the liquid inside,” said Master Distiller Brent Elliott in a press release. “The Bourbon itself will be unchanged. We will continue to use the same formulation and age of liquid to create the same, classic and consistent flavor that has made this a long-time favorite with our consumers.”
The newly packaged Four Roses Bourbon will roll out to retailers in spring 2018.

 

Photography courtesy of Four Roses Bourbon.