The Coach Lamp morphs into Brooke & Billy’s Bites Bourbon and Brews

The Louisville restaurant world is competitive, for sure. The key to survival is knowing your clientele, your location, your competition, and acting to maximize your position vis a vis all the variables.

Bill Darling, owner of The Coach Lamp, at 751 Vine St., has now re-imagined his place in the local eating scene, and last Saturday reopened as Brooke & Billy’s Bites Bourbon and Brews. Named in honor of his daughter, Darling has re-focused his menu. Rather than the upscale casual fare that included everything from steaks to Cajun dishes, the new concept is built around reasonably priced burgers, sandwiches, salads and bar-type appetizers.

Darling thinks that given his neighborhood, the changes he made will make his business more relaxed and comfortable, a better fit for the neighborhood.

Before Darling’s tenure as owner, the Coach Lamp was a neighborhood tavern, and image that was hard to shake even as the neighborhood on the edge of Germantown changed. Darling re-worked the business’s image with the help of the “Restaurant Impossible” TV show, which encouraged him to emphasize his very pleasant patio. That publicity was a temporary boost, but Darling thinks his new focus will work better for the long term.

The restaurant’s new name reflects the re-emphasis of the bar’s role. He will have a hundred or so Bourbon brands to choose from, priced reasonably. Beer will play a starring role as well. Click here for a look at the new menu.